Helping people live more intentionally.

Burnout is not a personal failure. It’s what happens when your body runs out of the resources it needs to keep going — focus, rest, connection, stillness. And for most of us, it’s getting worse.

Here’s the part nobody talks about: the thing most people reach for when they’re burnt out is the very thing deepening it. Every scroll, every short video, every notification is engineered to trigger a small dopamine hit. Your brain learns to crave it. The bar keeps rising. The satisfaction keeps shrinking. You’re not resting — you’re re-stimulating an already exhausted mind.

Passive screen time doesn’t restore you. It postpones your recovery while quietly stealing your time, energy and attention. And the data makes that cost very concrete: if you spend just 3 hours a day on passive scrolling across your final 10 years, you will have handed over 1 year and 7 months of your life to a feed that gave nothing lasting back.

That’s the nexus. Burnout creates the craving. Digital distraction answers the craving. And every cycle leaves you more depleted than before — until stepping away feels impossible.

Redeeming the time, because the days are evil.

Ephesians 5:16

Unplug is a better deal. Phone-free community experiences designed around the things that actually restore you — time in nature, real conversation, stillness, play. Not another app. Not a productivity hack. Just a deliberate evening with people who’ve decided their time, energy and attention are worth protecting.

We have a mandate to help people live more intentionally with the time they have left. That’s what we’re building with Unplug.